January - April 2024
Love Art After Dark
Large-Scale Project Ideation • Management • Curation • Full Communications Strategy
The Fitzwilliam Museum holds an annual museum late event named Love Art After Dark, where, after the standard closing hours of the museum, the spaces are quickly transformed into what could only live in imaginations. The event traditionally only focused on Cambridge locally, but to take the event to the next level, we ideated, designed and managed the event alongside the Fitzwilliam Museum Society and welcomed 700+ visitors while involving 100+ collaborators from around the country all within a 3 month lead time.
Photo by Ariadne Si Suo
Fitzwilliam Museum
With more than a million visitors per year, the Fitzwilliam Museum is one of the world’s leading cultural institutions. Home to over half a million works spanning centuries and continents, it plays a vital role in international research, conservation, and public engagement. As both a museum and a centre of scholarship, the Fitzwilliam stands at the intersection of heritage, education, and innovation.
Social and Cultural Sensitivity and Curation
Given the gravitas that the Fitzwilliam Museum holds in the world of art, how we communicated and branded the event, both visually and ideologically, was at the core of what we did.
Grounding the event in the fundamental question of 'the role of artist in times of political turmoil', the event focused on the themes of: Feminine and Masculine Romanticism, Imperialism and Continental Artistic Exchanges, and the destructive and regenerative power of art in an era of war, revolution and political turbulence.
Photo by Ariadne Si Suo
Photo by Ariadne Si Suo
The Programme
With only a 3-month lead time, we put together an extremely rich programme involving more than 100 artists around the country. We featured 3 pieces of original poetry and musical works, a performance on the Bombshell Cello by Khabat Abas, an Original Theatrical Performance by Casper Dillan, 5 different academic talks, works of more than 20 student artists, two different practical art workshops, and much more.
The key was providing our guests with an engaging and multi-sensory experience that is interactive and immersive in nature.
Event Visual Identity
The graphics evoke the fluidity of themes such as war, revolution, and renewal when viewed through the lens of artistic practice. Along with marble textures and painterly motifs, The colour palette leans into dimmed, almost archival tones, rich with mood, while maintaining vibrancy through texture and movement.