BRIE
works on three areas
We specialise in working with individuals and organisations in the cultural, creative, education, sport and non-profit industries.
About
As experts in aesthetics, we work with individuals and organisations to develop brand identities that feel true, distinctive, and coherent. This can include visual, verbal, and even audio identity, tone of voice, and creative direction across campaigns, new products or events. Most importantly, with our expertise in the social sciences, we will make sure that whatever we come up with is socially and culturally aware.
Specific Services
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Brand strategy and positioning, including discovery sessions to define values, purpose, and audience
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Visual and verbal identity, covering logos, typography, colour systems, tone of voice, and naming
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Creative direction across touchpoints, from campaigns and websites to products and events
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Audio and sensory branding, offering consultation on sonic identity and multi-sensory coherence
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Cultural insight and contextual research, ensuring everything we create is socially and culturally attuned
Our story
was founded in 2023 by Shelly and Spencer.
It all started when a mutual friend launched a social media start-up in the creative industry and needed a little help because, well, the design wasn’t exactly winning hearts (or investors).
Since then,
We have worked with high-growth start-ups,
world-famous museums, universities, high net-worth individuals, and more.
BRIE
They came to us for help...
Fuelled by a mix of kindness and caffeine, we whipped up a full app mock-up and pitch deck, landing them £250,000 in funding just two months later.
Shelly Lee
Spencer Boya
Managing Director
Creative Director
Who are we?
About Shelly
Shelly is a sociologist, musician and visual artist who works across photography, graphic and web design, and creative direction for cultural, sporting and creative industry events and shows. Her background in sociology and music informs her visual arts practice, audio sensibilities and her ability to design socially impactful projects and culturally aware brand identities.
A winner of the Williamson Prize, she studied Sociology at Selwyn College, University of Cambridge, and Music at Goldsmiths, University of London and the Guildhall School of Music & Drama (2020–2022).
Spencer's creative and academic practices span widely across the Arts, Humanities and Social Sciences. In particular, he is an expert in aesthetics, be it visual, audio, or in socio-political contexts.
In particular, Spencer is an expert in fashion styling, photography, videography, and performance. With a strong foundation in Sociology, Politics and Philosophy, Spencer is an expert in crafting identities and narratives at personal and commercial levels.
Spencer was educated at King's College, University of Cambridge, where he was awarded the Provost Prize, Susan Tomes Music Prize, the Derek Cornwell Scholarship and the ESG Scholarship.
About Spencer