Boxing and Society
March - July 2025
Bite-Sized Storytelling • Graphic Design • Insightful Content Design • Content Curation
The Boxing and Society Series included a mental health campaign that shared boxers’ experiences, alongside visual storytelling exploring the relationship between boxing, society, and its role as a social intervention. Through this work, we aimed to connect complex, personal, and social narratives, and we've also adapting the project into bite-sized stories for social media, while preserving the depth of the experiences we captured.
Mental Health Awareness Campaign
We created a dedicated mental health awareness campaign that visualised the personal journeys of boxers who have openly spoken about their struggles. Drawing on the experiences of figures like Frank Bruno, Tyson Fury, Gemma Ruegg, Ricky Hatton, Danny Garcia, and Ginny Fuchs, we translated their narratives into accessible, impactful visual content. We also asked more current pro-boxers how they deal with the mental side of boxing, spotlighting the emotional pressures of the sport, the coping mechanisms they’ve developed, and the importance of breaking silence around vulnerability in a physically demanding and often high-stress environment.
Storytelling
We conducted interviews with the boxing community, including athletes, coaches, and local organisers to capture a diverse range of voices and lived experiences. Prioritising authenticity, we focused on creating space for people to speak in their own words, on their own terms. This approach allowed us to build a nuanced narrative that reflected both the personal and social dimensions of boxing, grounded in real stories.
Research Sharing
We recognise that important research often gets buried under academic language and lengthy formats. As part of our approach, we turn dense, text-heavy papers into bite-sized, visually engaging content that’s accessible to wider audiences. Our goal is to preserve the integrity and complexity of the research while making it easier to understand, share, and act on.
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