Oxbridge AIx Challenge 2025
December 2025
Photography • Branding • Graphic Design
The Oxbridge AI Challenge an annual pitch competition and incubation program designed specifically for early-stage (up to and including Seed stage) AI startups from Oxford and Cambridge. They provide comprehensive support, mentorship, and resources to help founders turn innovative ideas into successful ventures. This year, Brie led the photography, branding, and graphic design for the event, including the semi-finals, dinner, and finals.
Drawing on the brand’s orange and black palette, we developed a warm yet futuristic visual identity using patterns and ombré gradients, deliberately steering clear of stereotypical, robotic AI imagery in favor of a modern, human approach.
These photos were captured during the semi-finals and reflect a professional yet friendly style, focusing on audience reactions, pitching moments, and the bonds formed while building startups. Together, they exemplify the community, that's "built on trust, support, and collaboration, where AI founders turn innovation into impactful ventures."
In the initial challenge poster, we used a light background and added streaks of the same orange line detail to make it visually striking, on-brand and coherent, while keeping the text easy to read.
Oxbridge AIx Dinner
The dinner took place at Keble College, Oxford. The photographs use a warm orange tone throughout the series, capturing both the character of the dining hall and the intimate atmosphere of shared connections.
For the winner certificates, our client requested a uniform design for all recipients, ensuring it aligned closely with the style of the other materials.
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